### Featured article

### [Pricing guesswork is costing firms: Can AI fix it?](https://www.ignitionapp.com/blog/ai-pricing-fix-guesswork)
[Most accounting and bookkeeping firms are still flying blind when it comes to pricing, and it’s eating into their margins.Before I stepped into accounting tech, I spent years helping SaaS companies bring products to market across multiple industries. Even when we were launching disruptive technology, we always had something today’s accounting firms readily lack: transparent price benchmarks. We could see what the market was charging, test value, and adjust accordingly.And pricing is still largely a guessing game in accounting today.Walk into...](https://www.ignitionapp.com/blog/ai-pricing-fix-guesswork)

### 2025 Agency Pricing and Cash Flow Report

**Are you leaving revenue on the table?** Ignition’s 2025 Agency Pricing and Cash Flow Report gives marketing, creative, and digital agency leaders an inside look at how firms across the U.S. are pricing services, managing billing, and stabilizing their cash flow.

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### 2026 Tax and Compliance Pricing Benchmark Report

Discover how your firm's pricing compares with Ignition's 2026 Tax and Compliance Pricing Benchmark. Download the report for free now!

[Download now](https://www.ignitionapp.com/au/2026-au-tax-compliance-pricing-benchmark)
